DiaMaria

I redesigned DiaMaria's website and turned one raw studio shoot into a matched set of product images.

Year: 2026
What I did: Web design, Development, Product imagery
Client: High jewellery house, Dubai
Live site: diamaria.com

The photos I started with

One raw studio shoot, each ring small and soft on a blue-grey sweep, and a few phone photos sent over chat. Little of it could go on the site as it was.

The untouched studio frame: a pink radiant-cut ring sits small and soft in the middle of a wide blue-grey backdrop — The studio shoot, as delivered

A phone photo of the lariat on a grey velvet display bust: the marquise diamond at the neck, the drop chain running out of frame — A phone photo, sent over chat

Under the loupe

The frame from the shoot, as it came, and the finished packshot of the same ring.

The untouched studio frame: an emerald-cut diamond ring with tapered baguettes, small on a blue-grey backdrop

The finished packshot: the same emerald-cut ring upright in a three-quarter view on pure white

Move the loupe over the frame. Arrow keys work too.Drag the loupe, or tap where you want it.

One look, piece after piece

Each piece I imaged gets the same pure white ground, fixed angles for its category and one faint shadow, so they read as one shoot.

Worn, not pasted

Early worn images looked pasted onto the model. I learned to work from real photos of the piece and to set it at its true size.

Raw shoot
Packshot
Worn

A catalogue she can run herself

The founder can add pieces, reorder collections and compose pages herself. Private enquiries arrive in the same place.

The Olympic collection page on a phone: four five-ring pendants in a two-by-two grid on the same white ground, each with its name and metal

The Olympic collection page on diamaria.com: four interlocking five-ring pendants on the same white ground, one in yellow gold with coloured stones, then three in white gold: all white diamonds, blue and red stones, and blue and black stones

A product page on diamaria.com: the pink radiant ring beside its name, Price on request, Enquire and Book an appointment

The same product page on a phone: the ring gallery with thumbnails, then the piece name and an Enquire button

Scenes for the house

Images for the house and its collection pages, each one built around a real DiaMaria piece.

A hand painting an emerald necklace design in watercolour, the other hand wearing a diamond butterfly ring

The coloured Olympic pendant on pink stone in a raking shaft of sunlight, its rings casting long shadows

What changed

A quiet catalogue, live, with images that finally match the pieces.

Live at diamaria.com
I designed and built it and made its product imagery, replacing the old WordPress site with a catalogue made for high jewellery.
Built in about a month
44 updates shipped between 31 August and 29 September 2026.
About 85 new product images
Across about 40 pieces, made with AI in my image studio from DiaMaria's own shoot and phone photos. The rest of the catalogue still uses its existing photos.
Run by the founder
Pieces, collection order, page layouts and private enquiries all live in one content studio she can edit herself.