All work

Sanaa Ouahmane

Six weeks after the first line of code, her site was sending readers to Amazon to buy her book, and she can edit every page herself.

Year
2026
What I did
Art direction, Design and build, Self-editing setup
Client
Strategic advisor, board member, speaker and author of Inner Armor, based in Dubai
Live site
sanaaouahmane.com
The Inner Armor book page on a phone: the front and back cover, then the title in crimson serif and the subtitle in light italic.

A light page for a dark brand

Her brand guide named crimson as the main colour, but every example in it was black and linen. I kept her pages light, set the headlines in crimson and saved the dark panels for a few big moments.

The Manifesto page on a phone: the title in crimson serif, her epigraph in italic between two thin terracotta rules, and the edge of a graphite plate below.
  • Mulberry
  • Terracotta
Her palette by how much of her Home, Book and About pages each colour covers, measured from full-page captures. Terracotta is a hairline accent.

Her photographs, never tinted

No duotone, tint or colour filter goes on her portraits. The only shading on a photograph is a scrim under type, where the words need it to be read.

Sanaa Ouahmane standing against a charcoal studio wall in a fitted taupe wrap dress, one hand raised to her hair and the other arm folded across her waist.
Sanaa Ouahmane in a crimson trouser suit, seated in a white armchair against a pale grey studio wall.
Sanaa Ouahmane in a grey check suit and white blouse, seated on a stool against a light grey studio wall.
Frames from her studio shoot, shown as shot.

The day the book went on sale

When the book went on sale, I shipped the new order panel switched off. Then one scripted change turned it on across the Book, About and Manifesto pages, so none of them ever showed half a launch.

The crimson order plate on a phone: the cover, then “Order your copy”, a line saying the book is available on Amazon.ae and Amazon worldwide in paperback and hardcover, and an Order on Amazon button.

A passage that sharpens as you read

On her book page, a line in her own words comes into focus word by word as you scroll to it. I kept the effect to that one passage.

In her words

Leadership is not about becoming louder, harder, or less human to survive power. It is about building an inner strength so solid that the world eventually has no choice but to recognise it.

Sanaa Ouahmane, announcing Inner Armor

A career record, grouped

Eleven honours from 2016 to 2026 sit on six year cards along a drawn rail, so her record reads at a glance instead of as a list.

The Recognitions timeline on a phone: the rail runs down the left edge and the 2026, 2025 and 2023 year cards stack beside it.

She can edit it herself

After the first version she said, “I have to guess where that text is being used.” So I rebuilt her editor around her five pages, each a list of sections she can edit, reorder or switch off.

  • Home

    9 of 10 live

    1. Hero, live
    2. Featured in, live
    3. About me, live
    4. Launch film, live
    5. The book, live
    6. Advance praise, live
    7. Statement plate, live
    8. Closing ask, live
    9. Podcast, switched off
    10. Find me on, live

  • Manifesto

    4 of 6 live

    1. Epigraph, live
    2. The excerpt, live
    3. Film, live
    4. The essay, switched off
    5. Join the list, switched off
    6. Order your copy, live

  • The Book

    7 of 10 live

    1. Book hero, live
    2. About the book, live
    3. Why read it, live
    4. Pull quote, live
    5. About the author, switched off
    6. Advance praise, live
    7. Questions, live
    8. Join the list, switched off
    9. Order your copy, live
    10. What you get, switched off

  • About

    5 of 8 live

    1. Page hero, live
    2. Her story, live
    3. Recognitions, live
    4. In her words, switched off
    5. Speaking, switched off
    6. Audience quote, live
    7. Join the list, switched off
    8. Order your copy, live

  • Contact

    3 of 4 live

    1. Page hero, live
    2. Enquiry form, live
    3. Reading hand-off, switched off
    4. Find me on, live
Her five pages and their sections in the order her editor lists them, with plain names. Sections switched off stay built and can be turned back on.

What changed

What the site does for her now.

  • Sending buyers to Amazon six weeks in

    Work started on 11 August 2026. On 24 September her Book, About and Manifesto pages began sending readers to Amazon to buy the book.

  • She can run every page herself

    Five pages built from about 33 kinds of section. She edits, reorders or hides them, and a change she publishes is live in seconds.

  • Readers and enquiries land where she works

    Pre-launch sign-ups went straight into her customer list, tagged by source and never duplicated. Speaking and advisory enquiries arrive sorted by type, inside her editor.

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